In a recent interview with Bangalore Times, Lillete Dubey discusses the transformation of contemporary cinema, emphasizing that the era of glamour and star power dictating the screen is a thing of the past. Dubey highlights the impact of OTT platforms on the industry, noting that they have enabled filmmakers to explore complex and uncharted themes. The diverse range of content available on these platforms caters to a wide audience, from rural to urban settings and all age groups, offering a platform for innovative storytelling and compelling performances.
Dubey also notes that OTT platforms have shifted the focus from superficial appearances to genuine talent, allowing actors to shine based on their skills rather than their looks. While there is still a place for star-driven, glamorous movies, the success of various films on OTT platforms underscores the changing preferences of audiences. With increased exposure through cable TV, international travel, and OTT platforms, audiences have become more discerning, seeking well-crafted narratives and nuanced performances.
The evolving landscape of cinema reflects a demand for high-quality storytelling and sophisticated performances. Dubey observes a trend where big-budget blockbusters coexist with content that resonates more with audiences, reflecting a shift in audience preferences towards well-crafted narratives. This changing dynamic in the industry has created opportunities for actors with theatre backgrounds to showcase their refined skills and excel in the evolving landscape of cinema.Following the surge in overseas travel in the past decade or so, OTT platforms have significantly influenced viewers' preferences. Viewers now expect more than just the standard offerings and have developed a taste for well-crafted narratives and sophisticated performances, not limited to Hollywood but also found in Indian cinema. This shift has prompted a rise in quality across the board.
Movie theaters find themselves in a challenging position. With a vast array of content available at our fingertips, it's becoming less appealing for audiences to leave the comfort of their homes and spend money on tickets, concessions, and transportation for average films. However, the allure of the big-screen experience remains for blockbuster films featuring thrilling sequences and action. This puts theaters in a dilemma: a lack of viewers results in studios pulling films early for OTT release, but audiences are hesitant to attend screenings knowing the film will eventually stream online.
To address this issue, the film industry must adapt to changing audience expectations and provide exceptional experiences that make the cost of a movie outing worthwhile.
